With the advent of London 2012, Athletics represents the image of the nation.
As a result of this the commercial opportunity currently present for athletes is stronger and more valuable than it has ever been.
Following on from several conversations with GB athletes throughout 2010, and after being encouraged by several of them to launch an athletics division, we took our first strides into athletics at the start of 2011.
The overall career development of our athletes is at the forefront of all that we do. Guiding their success on the track or field with the development of their team, whilst ensuring to take real care over all commercial decisions, carefully considering the wider implications before negotiating the best deal.
